IDEAS

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  • Building the Gig Economy in America’s Heartland

    Think the future of tech is confined to Silicon Valley? Think again. Businesses and startups are coming to Chattanooga for the fast internet and staying for the quality of life. Why Chattanooga? If you were to name America’s top tech cities, Chattanooga, Tennessee might not come to mind, but the small city is experiencing an…

  • Learning the Lessons of Good Business and Design

    Written by Clifton McCormick, Principal at HK Architects   Good business can teach us how to better design schools. Concepts like collaboration, ROI, and future thinking can unlock the potential within educational institutions.   At Hefferlin Kronenberg architects, we believe that good design is good business. Although educational design might seem one step removed from business— schools…